Interactive television: from technology capabilities to connection and configuration algorithms. Broadband

Broadband Internet Access(abbreviated broadband) is also called high-speed access, which reflects the essence of this term - access to the Network at high speed - from 128 kbit/s and above. Today, when 100 Mbit/s is available to home subscribers, the concept of “high speed” has become subjective, depending on the needs of the user. But the term broadband access was introduced at a time when dial-up was widespread, when a connection was established using a modem connected to the public telephone network. This technology supports speeds of about a maximum of 56 kbit/s. Broadband involves the use of other technologies that provide significantly higher speeds. However, a connection, for example, using ADSL technology with a data transfer rate of 128 kbit/s also applies to broadband access.

From the history of broadband technology development

Around the beginning of the 2000s. dial-up technology has actively begun to be replaced by xDSL technologies (ADSL, HDSL, etc.), providing significantly higher access speeds. For example, ADSL2+ technology allows you to download data at a maximum speed of 24 Mbit/s, and upload at a speed of 3.5 Mbit/s. To obtain access using xDSL technology, a modem and a telephone line are also used, however, unlike dial-up access, the line is not completely occupied, that is, it remains possible to use both the telephone and the Internet at the same time.

Broadband today

Today, broadband Internet access is provided using various technologies - both wired and wireless. The first include the xDSL family of technologies, DOCSIS technology (Data Over Cable Service Interface Specifications - data transmission over a television cable), (data transmission in computer networks using twisted pair, optical cable or coaxial cable), the FTTx (fiber to the x) family of technologies - optical fiber to point X) and PLC (Power line communication - data transmission using power lines). As for FTTx, there are two basic varieties, although essentially they differ little from each other - (fiber to the building) and FTTH (fiber to the home).

Today, wireless Internet access technologies, especially mobile ones, are being actively introduced and developed. Fixed wireless access is provided through satellite Internet, technology and fixed line. However, many cellular operators and wireless providers already offer . They are developing “third generation” () and higher technologies, which include communication standards such as , etc. Mobile WiMAX competes with these technologies. In the near future, we can expect the emergence of services based on the latest generation technology - i (3GPP Long Term Evolution), which provides data transmission of up to 173 Mbit/s for reception and 58 Mbit/s for upload.

Broadband operators

The largest broadband access operator in Russia is the company "", represented in all regions of the country. Rostelecom, through the acquisition of a number of RTOs (interregional communications companies), provides broadband access services using various technologies. According to the analytical agency iKS-Consulting at the end of the first quarter of 2011, Rostelecom occupies 36.1% of the Russian broadband access market in the segment of private users. The top three also includes “” (“”), with market shares of 9.5% and 8.3%, respectively. These operators provide Internet access via both wired and wireless “third generation” technologies. For example, MTS, having acquired the company "", became a large operator of Internet access services using ADSL and ADSL2+ technologies, and. Beeline, in addition to wireless access and mobile communications services, provides the Home Internet service using FTTB (fiber to the building) technology.

In fourth place with a broadband market share of 7.7% is the operator "", which provides Internet access services under the Dom.ru brand using FTTB technology. The Akado company closes the top five leaders in the Russian broadband market with a share of 3.8%. The operator provides Internet access using DOCSIS and Fast Ethernet technologies.

The remaining Russian broadband providers occupy less than half of the market - their share is 34.6%.

Penetration of broadband services

According to iKS-Consulting, in the first quarter of 2011, the penetration of broadband Internet access services in Russia reached 36%, the number of subscribers in the private segment amounted to 19 million users. But it should be taken into account that in local markets local players - for example, providers in St. Petersburg or providers in Moscow - can occupy significant shares, surpassing the indicated large players in the total subscriber base. In St. Petersburg, among such players: “” (InterZet), “” (the “” brand, which, however, is now part of Rostelecom), (“SkyNet”), etc. In Moscow, such companies can be mentioned.

If you like to relax in front of the TV after work, then be sure to pay attention to interactive television from Rostelecom. The word “interactive” was added here for a reason, since in addition to a simple TV you will get a bunch of additional features. For example, if you urgently need a distraction, but you don’t want to miss your favorite program, then you can pause it, and then continue watching exactly from the point where you interrupted watching.

In addition, through Rostelecom you can watch the latest films and purchase them without leaving your couch. At the time of writing, users have access to two cable TV options - “Interactive TV” and “Interactive TV 2.0”. In the first case, you need to be an existing Internet subscriber of the company, and in the second case, there is no connection to the provider and you can watch cable TV channels with any provider. But let's look at each option separately and consider all the pros and cons of each of them.

Rostelecom television packages

1. « YOUR STARTING»
2. « YOUR OPTIMAL»
3. « YOUR ADVANCED»
4. « YOUR MAXIMUM»

« YOUR STARTING” includes a list of 110 essential TV channels for the whole family. Here you will find the usual broadcast channels and several channels with cartoons for your children. The subscription fee is 320 rubles per month.

« YOUR OPTIMAL"- these are 137 channels, which include music and sports. From the name itself it is clear that this package is suitable for most families, since with such variety the subscription fee is only 420 rubles per month.

« YOUR ADVANCED» will allow you to choose your leisure time to suit every taste from 167 channels. In addition to everything that we described above, there are educational channels and the “Your Cinema” package that will delight film buffs.

YOUR MAXIMUM is a package of channels for maximalists who are not used to limiting themselves in variety. Here you will find 209 different channels, including several broadcast in HD quality, as well as adult channels.

You can watch all this not only on your TV, but also on five other devices (tablets, laptops, netbooks, etc.)

Advantages of Rostelecom television from other cable providers

Firstly, parents will always be able to control which channels their children can watch and which they cannot, using a password that only you will know. Secondly, you can forget about buying a TV program in paper form, since you will always have the most current one in front of your eyes, indicating the exact start time of the program. If you are afraid to forget about your favorite movie or talk show in the hustle and bustle of household chores, then this can be solved by setting a reminder. In addition, you can simply record the episode and then watch it at any time convenient for you.

But the most important thing is that all the equipment necessary for viewing will be provided to you for a purely symbolic fee of 1 ruble per month. If you forgot to replenish your account on time, then you will not be left without a TV at the most inopportune moment. For this purpose, there is a “promised payment” function, which will allow you to pay at a time and place convenient for you.

Lately, it has become increasingly difficult to find new movies on the Internet, and if they do appear, the quality leaves much to be desired. With the help of video rental, you can watch everything that is shown in cinemas at home and in excellent quality. If you have guests, you can entertain them using the karaoke function

How to connect a channel package

You can leave a connection request by clicking on link. If you find it difficult to choose a tariff and you still have doubts, then you can call the toll-free number 8-800-300-18-00 . The connection speed is quite fast. Usually, within 2 days after submitting an application, people watch their favorite channels using Rostelecom television.

Hot new releases and timeless classics - meet an extensive collection of movies for home and family.

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Connect to the Video Rental service to watch your favorite films and top-rated TV series on the planet at any time. The archive of the Rostelecom provider contains the most popular films and sequels produced by the largest Russian and foreign studios. The video is available in High Digital and 3D formats. New films are added to the collection every week, including world premieres and long-awaited episodes of high-profile series. Often movies become available for home viewing even before the official DVD release. Purchase films in various ways: buy for your home collection, order a series to watch for a two-month period, sign up for a video subscription for a month, order a film to watch for a 48-hour period. Payment for the service is included in the total bill for communication options from Rostelecom. Choose your favorite video and organize your leisure time with the Video rental service from Rostelecom!

Don't miss your favorite movie, watch shows at a convenient time, record videos in your personal archive.

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Viewing control is a wonderful opportunity for Rostelecom TV users to watch programs and TV series at a convenient time and with absolute comfort. You will be able to watch ANY program from beginning to end for 3 days after its broadcast by finding it in the program archive. Record programs, watch those already on air from the beginning, return to key moments, pause the video to continue watching whenever you wish. You can pause for up to three hours, then the option is disabled automatically and the current program on the channel resumes. The rewind and playback functions are first available on the TV remote control. Record shows and movies that haven't started airing. To freely use the option and store recordings, each viewer is provided with 7 GB of memory. If more volume is required, it can be replenished from home, through the remote menu.

Double your home Internet speed at night - from midnight until the start of the working day.

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Many Rostelecom subscribers use the Internet most actively at night. The Night Acceleration service helps you do this with maximum comfort. The final speed indicators for a specific Moscow Customer depend on the connection technology and technical capabilities at the subscriber’s address. Get access to the Internet at super speed using a special service from your provider. “Overclocking” of the Internet is possible to the highest level. Leave file downloading, online games, and the most costly and voluminous tasks for the night hours. At night you can easily achieve goals that would take twice as long during the day. The “Night acceleration” option can be activated independently in the interface of your Rostelecom personal account. Payment will be debited from the subscriber's single account automatically. Speed ​​up with Rostelecom - unleash the possibilities of home Internet on your computer/laptop/tablet during the quietest hours of the day!

Delight your family and friends with a musical holiday - up to five thousand songs in excellent sound.

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The Rostelecom provider provides the opportunity to sing karaoke at home - at family celebrations, with a friend or alone. Decorate the party with your favorite entertainment, offer guests compositions of different genres from five thousand popular songs. Rostelecom's Karaoke service is available in the Interactive Television menu. 48-hour access costs the user 150 rubles. In the “Services” section, select “Karaoke”, mark the desired song, then click “Connect” in the pop-up window. The extensive archive contains Russian and foreign songs, original compositions and chansons, children's music and melodies from films. A convenient TV menu allows you to sort songs alphabetically, artists and genres. Use the quick search to select the desired composition from the music database. You can create your own playlist from the songs you want and save it in the set-top box’s memory. Home karaoke is the most popular service among Russian viewers!

Provide your computer with anti-virus protection from external threats. Install antispam on a group of devices.

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Rostelecom offers a range of licensed anti-virus programs from well-known manufacturers to choose from. Connect the software for a price starting from 66 rubles per month, providing your home equipment with complete protection from virus threats, spam mailings and malware. Antivirus from Kaspersky Lab is available in several versions, for one to three devices, with the Safe Kids option. Dr.Web classic/premium will protect your computer running Windows. An alternative to the program is Panda antivirus in Pro/Security/Protection variants. ESET NOD32 can cover up to five devices running on different platforms (Windows, Android, MacOS, iOS). Attention: save on Rostelecom antivirus programs by activating the service for 12 or 14 months at once! Depending on the chosen software, the subscriber’s benefit can amount to up to 600 rubles per year. Choose anti-virus protection that is suitable specifically for your network tasks!

Watch TV channels connected to your home set-top box for free on the itv.rt.ru service.

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Rostelecom's Interactive TV service allows you to watch all TV channels connected by a subscriber to a set-top box directly on the Internet. The itv.rt.ru portal has over 130 television channels, which are provided by leading distributors and broadcast under license. Access your favorite movies and shows from multiple home screens, PCs and gadgets. Every day you will find new releases in film distribution, long-awaited series, multi-genre programs about the world, people, science and the Universe. Connect to one of the Interactive TV tariffs from Rostelecom and enjoy the video not only on a large TV screen, but also on computer devices. In addition to free channels, subscribers have access to subscriptions to special video collections. We offer to subscribe to packages of TV series and films from the NBCUniversal film studio, animated series, movies and cartoons for children aged three to 12 years. You can buy content individually, paying for individual films and programs from a single personal account.

Retain all the benefits of Rostelecom PJSC tariffs when changing your residential address.

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Are you changing your place of residence? Take advantage of the Rostelecom provider's "Moving" program with special conditions for maintaining tariffs and service benefits. Our technicians will easily install a dedicated channel and equipment into your new home, setting up the devices without any significant financial or time losses. To use the service, contact the nearest office of Rostelecom PJSC and obtain a “Moving” certificate from a specialist. Then come to our nearest office, located near your new home. After activating the “Moving” certificate, you will be offered special, comfortable conditions for using Rostelecom services in your new location. You can choose a favorable tariff for city telephony, connect to the Internet at a decent speed, enjoy the latest TV technologies, and also receive two months of free service from your provider. Stay in touch with your provider, no matter where you live!

According to preliminary estimates by TMT Consulting, at the end of 2017, the volume of the Russian broadband Internet access (BBA) market in the B2C segment amounted to 130.1 billion rubles, and the number of broadband subscribers was 32.6 million people. The leader in absolute growth of the subscriber base was PJSC Rostelecom, which increased the number of its broadband access users by almost 400 thousand (or 3.4%) compared to 2016.

As TMT Consulting analyst Irina Yakimenko noted in a conversation with a ComNews correspondent, the broadband access market in the B2C segment is saturated, so it is more difficult for operators to attract new subscribers. “The growth of the subscriber base in 2017 continued due to the connections of new residential buildings, as well as connections in small towns,” she clarified.

According to Irina Yakimenko, M&A activity has intensified in the broadband market in recent years. “This is due to the fact that the process of migration of subscribers from operator to operator does not bring long-term benefits to companies, and the opportunities for organic growth in the markets of large and medium-sized cities have already been exhausted,” noted the TMT Consulting analyst. In addition, among the trends of last year, Irina Yakimenko named the increase in penetration of package services. “This year, all leading operators have continued to develop converged offerings that combine fixed and mobile services,” she added.

Another trend is the migration of subscribers to higher-speed tariff plans as demand for heavy content, including online video, grows and the number of smartphones, tablets and other mobile devices connected via Wi-Fi increases. “Providers are also increasing the access speed in their tariff offers - for example, the leading Moscow provider MGTS (PJSC Moscow City Telephone Network) has excluded Internet tariffs at speeds of less than 100 Mbit/s from its line,” Irina Yakimenko told a ComNews correspondent.

According to preliminary estimates by TMT Consulting, at the end of 2017, the number of broadband subscribers in the B2C segment in Russia reached 32.6 million (31.3 million in 2016), penetration - 58%. The market volume amounted to 130.1 billion rubles, which is 3.7% more than in 2016. The ARPU indicator at the end of last year was 339 rubles. As the analytical agency reported, the top 5 Internet providers at the end of 2017 formed 69% of the broadband subscriber base in the B2C segment in Russia.

According to the forecast of TMT Consulting, no significant changes in ARPU are expected in the near future. On the one hand, the popularity of convergent offers continues to grow, “eroding” income between Internet access, pay TV, telephony and mobile services. On the other hand, due to the migration of subscribers to higher-speed tariff plans, a noticeable decrease in ARPU is also not expected.

In particular, as analysts noted, Rostelecom remained the leader in absolute subscriber base growth. The operator increased the number of broadband users by almost 400 thousand (or 3.4%) compared to 2016. The provider now has about 12 million broadband subscribers in the B2C segment. Rostelecom is the largest operator in the Russian fixed Internet access market and serves 37% of individual subscribers. The company accounts for about 40% of revenue in this market segment. The operator's growth driver remains the construction and modernization of networks - the transition to FTTB and PON access technology, while at the same time the company is actively updating its tariff and package lines. In 2017, the operator increased the number of its subscribers both in the regions and in the saturated Moscow market,” TMT Consulting reported.

The press service of Rostelecom, commenting on the rating results, noted that officially the operator can only operate with data for nine months of 2017, but expects the planned trends to continue. “Over the past six years, Rostelecom’s optical coverage has doubled - from 16.4 million to 32.7 million households. This has created the technical basis for the active growth of the subscriber base,” the company noted.

As for the broadband segment, the press service of the provider considers it important not only the overall growth of the subscriber base, but also the dynamic increase in the number of households connected to optical access networks. In 2018, the operator will continue to strengthen its work with developers and comprehensive provision of modern digital services to both residents of new buildings and management companies.

According to the study, the second place in terms of absolute growth in the subscriber base was taken by ER-Telecom Holding JSC (Dom.ru brand) with a result of 386 thousand new customers. "In relative terms, the operator's growth rate was the highest among the top 5 and amounted to 12.4%. Currently, ER-Telecom has 3.5 million broadband subscribers in the B2C segment. A significant portion of new subscribers came from acquired companies - LLC “Novotelecom” (Electronic City brand), Akado Group of Companies (Comcor OJSC) in St. Petersburg and the Sverdlovsk region, Columbia Telecom LLC in Volgograd,” says the analytical agency’s study. TMT Consulting added that, in addition to issues of extensive development, in 2017 ER-Telecom implemented a project to modernize and expand the network.

MTS (Mobile TeleSystems PJSC) took third place in terms of subscriber base growth - an increase compared to 2016 by 218 thousand subscribers, to 3.1 million people. “Unlike its closest competitors, the growth of the provider’s subscriber base in 2017 was only organic. The growth in the number of MTS users occurred both at the expense of MGTS and at the expense of the regions. The company carried out work on targeted expansion and modernization of fixed-line networks in regional markets,” - TMT Consulting commented, adding that MGTS occupies a leading position in the Moscow market (serves about 33% of broadband subscribers). At the end of 2017, MGTS continued to strengthen its position in the Moscow market, demonstrating an increase of 91 thousand users compared to 2016.

"Thanks to the increased marketing activity of VimpelCom PJSC (Beeline brand), for the first time in the last few years, it was possible to stop the decline in the fixed broadband subscriber base and increase the number of service users by 3.2%, to 2.24 million people, compared to 2016 “,” TMT Consulting commented on the company’s fourth position in the ranking. The analytical agency noted that the company’s main successes in the fixed broadband market are associated with the development of the convergent “All in One” offer. At the end of 2017, about 39% of the company’s broadband subscribers (or 870 thousand) used the offer.

“The significant growth in users of convergent tariffs, which increase the interest of subscribers in broadband Internet access services, as well as successful marketing activities, allowed us to increase our broadband access base for the first time in several years. The development of fixed-line communications is one of VimpelCom’s strategic priorities, to which we will devote great attention attention this year,” the company told a ComNews correspondent.

The fifth position was taken by JSC TransTeleCom Company (TTK): the increase in the operator's subscriber base last year amounted to 134 thousand subscribers (or 8.8%). According to the analytical agency, the operator now has 1.66 million broadband subscribers. “This year, the operator focused on introducing new services: it began to develop IPTV services, and also launched its own OTT service “TV without borders,” noted TMT Consulting analysts.

TTK recalled that in 2017 the company actively introduced new services to provide subscribers with a full range of telecommunications services. In the spring, the operator launched the Interactive Television service, in the summer - the OTT service TV Without Borders. In the fall, the company offered subscribers the TTK TV mobile application, and is currently preparing to adapt the TTK TV product to the Smart TV platform. In addition, TTK last year entered the mobile communications market by launching the virtual operator TTK Mobile on the networks of technology partner Tele2 (T2 Mobile LLC).

As TMT Consulting noted, “the structure of the Russian broadband market has not undergone significant changes compared to 2016. Due to active M&A activities, the operator ER-Telecom has strengthened its position: its share of subscribers increased by 1 percentage point. P". “The shares of other operators from the top 5 remained almost at the level of 2016,” the agency summarized.

In a conversation with a ComNews correspondent, Irina Yakimenko clarified that the top 10 operators (in addition to the five above) in terms of broadband subscriber base at the end of last year included NetByNet (Net By Net Holding LLC, a 100% subsidiary of PJSC MegaFon "), Akado-Telecom, PJSC Tattelecom, JSC Ufanet and JSC SMK Siberian Networks.

With the development of IT technologies, Internet access has become increasingly in demand, thus creating a need for new connection methods, which is broadband Internet access. With the advent of high-speed Internet, users have more opportunities at minimal cost.

What is broadband internet access?

Many network users, of course, needed high-speed and high-quality communications, and best of all, unlimited ones. Every avid Internet visitor dreams of unlimited traffic and the opportunity to receive the necessary information for a small fee.

Broadband access will help satisfy all the needs of Internet users; it is designed to organize access to the network and is actively used by service providers, IP telephony operators, mobile communications and other organizations.

Broadband Internet access implies the ability not only to access the network at high speed, but also to transfer data from a computer. This is a fundamental difference from the Internet using a modem. The latter operates on the subscriber line principle and is limited to 56 kbit/s transmission. Broadband access is 40 times more efficient - up to 2 Mbit/s.

Benefits of broadband access

More recently, dial-up access using a modem and telephone line was the main one. But modem access is already outdated because it blocks the telephone line, and this is not always convenient. High-speed Internet does not have this drawback, since it does not affect the line.

The main advantage of broadband access, in addition to high-speed data transmission, is a stable connection to the network and the possibility of “two-way communication”, which allows you to receive and send data at high speed in both directions.

Providers can also offer DSL using digital telephone communication as broadband access; although this method can improve Internet speed, it is based on the use of the same telephone lines with copper wires. Its advantage lies only in the parallel operation of telephone communications and the Internet.

Broadband Internet access technologies are based on the use of satellite communications, which performs a huge number of other functions. At the moment, this is the most promising and reliable method of data transfer.

Convenience of high-speed Internet

The ability of an Internet user to receive and transmit data of various contents at high speed makes life much more convenient. It is impossible to list all the possibilities of broadband access; the main ones are online shopping, applications, ticket booking, online maps and much more.

Broadband access services include digital television services, voice data transmission, and remote data storage.

Broadband access, without a doubt, can transform the entire Internet. The applications of this access that will help unlock its full potential have yet to be explored.

Types of broadband access connection

• Wired access - based on wired access technologies such as Ethernet.
• Wireless broadband access is based on wireless technology like Radio-Ethernet.

Types of broadband Internet access

In hard-to-reach places, this type of Internet is almost the only way to communicate with the world.

2. Broadband Internet access using 3G/4G technology.

4G Internet is cheaper than the previous connection, so it is more logical to choose it, if, of course, such a choice is available. If there is either the first option or the second, then you need to be content with the access that is available.

It is irrational to install networks with 3G/4G access at a distance of more than 20-30 km from residential areas, so areas that are sparsely populated are forced to make do with VSAT.

3. High-speed Internet with access via fiber-optic communication lines.

Access through a fiber-optic communication line uses e/m radiation of the optical range as a signal carrier, and optically transparent fiber as guide systems.

The main advantage of fiber-optic communication lines is that the lines are not subject to electronic interference and are inaccessible for unauthorized use.

Prospects for broadband access

Broadband Internet access certainly has exciting prospects because Internet users are increasingly in need of high-speed access. Cable and telephone networks are used for this purpose. On the market of the Russian Federation, the most common and promising method of broadband access is ADSL technology, for which telephone networks are used. By turning to this technology, the user can use the Internet while having an unoccupied telephone line.

However, the largest share of the high-speed access market is occupied by ETTH home networks. A fiber-optic backbone is supplied to the user, and Ethernet switches are installed. Compared to ADSL, this method requires more time and money to install indoors, but it provides users with the highest speed.

Broadband access as a corporate connection

Why is broadband access essential for solving business problems? Because it provides guaranteed high speed, which saves time. And this is a very important moment in the modern world.

Not only speed is an indicator for which you should choose broadband access. It is very important to pay attention to quality. Broadband access is not subject to absolutely any connection interruptions, and other problems that users of other types of network connections had to face are also eliminated. This also preserves nerve cells.

High-speed Internet is indispensable in the work of companies; it will help organize uninterrupted work not only for each individual employee, but also for the company as a whole, and this is a really important plus.

Thus, we can conclude that broadband access plays an irreplaceable role in the issue of organizing high-speed Internet access. Whether used by individual subscribers or corporations, broadband is the future, and it's hard to argue with that.